Review of Marketing Research
Review of Marketing Research is a book series indexed in SJR in Marketing with an H index of 20. It has an SJR impact factor of 0,23 and it has a best quartile of Q3. It is published in English. It has an SJR impact factor of 0,23.
Metrics
Scimago and CountryOfPapers database fields
SJR Impact
0,23
H-index
20
Docs (year)
8
Docs 3y
32
Total refs
605
Cites 3y
14
Citable 3y
19
Cites/Doc 2y
0.29
Ref/Doc
75.63
Immediate OA
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Embargoed OA
NPD
Non OA / Submission
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Researcher reviews
Best articles by citations
Ad Hoc Reviewers
View moreYou Ought to Be in Pictures
View moreConsumer Action
View moreChallenges in Measuring Return on Marketing Investment
View moreCategorization
View moreCan You See the Chasm?
View moreBrand Extension Research
View moreBig and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management
View moreAll's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions
View moreAd Hoc Reviewers
View moreAd Hoc Reviewers
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View moreA backward glance of who and what marketing scholars have been researching, 1977-2002
View moreAd Hoc Reviewers
View moreAbout the Editors and Contributors
View moreAbout the Editors and Contributors
View moreAbout the Editor and Contributors
View moreAbout the Editor and Contributors
View moreAbout the Editor and Contributors
View moreAbout the Editor and Contributors
View moreA Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology
View moreA Review and Comparative Analysis of Laddering Research Methods
View moreA New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
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