ISSN: 0884-1241

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Journal of Marketing for Higher Education Q2 Unclaimed

Routledge United States

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Journal of Marketing for Higher Education is a journal indexed in SJR in Marketing and Education with an H index of 44. It has an SJR impact factor of 0,608 and it has a best quartile of Q2. It has an SJR impact factor of 0,608.

Type: Journal

Type of Copyright:

Languages:

Open Access Policy:

Type of publications:

Publication frecuency: -

Categories: Education (Q2) Marketing (Q2)

Price

- €

Inmediate OA

NPD

Embargoed OA

- €

Non OA

Metrics

Journal of Marketing for Higher Education

0,608

SJR Impact factor

44

H Index

50

Total Docs (Last Year)

108

Total Docs (3 years)

4151

Total Refs

454

Total Cites (3 years)

108

Citable Docs (3 years)

3.69

Cites/Doc (2 years)

83.02

Ref/Doc

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Marketing Intelligence and Planning Q2
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Aims and Scope

Best articles by citations

Educational Establishments Under Fire:

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

Has Higher Education Been Using the Wrong Marketing Approach?

An Integrated Marketing Effort:

The Strategic Management Nexus:

Distinguishing Between Master's and PhD Students for Marketing and Recruiting

Building a Better Applicant Pool-A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students

Development of an International Business Program:

Developing a Marketing Plan for the School of Business-

Identifying and analyzing touchpoints for building a higher education brand

EDITORIAL

State of the Art of Advertising Practice in U.S. Higher Education

SHOW MORE ARTICLES

Student and Faculty Reaction to Time and Place

Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities

The Student Is Not the Customer - An Alternative Perspective

Part-Time MBA Students' Expectations of Their Academic Experience

University Image:

Hospitality with an Agenda:

The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students

Attracting College Candidates: The Impact of Perceived Social Life

Attracting Industry Executives to the Groves of Academia

EDITOR'S NOTE

Tertiary education: an investigation of location selection criteria and preferences by international students -The case of two Australian universities