Journal of Marketing for Higher Education
Journal of Marketing for Higher Education is a journal indexed in SJR in Marketing and Education with an H index of 48. It has an SJR impact factor of 0,635 and it has a best quartile of Q2. It has an SJR impact factor of 0,635.
Metrics
Scimago and CountryOfPapers database fields
SJR Impact
0,635
H-index
48
Docs (year)
71
Docs 3y
86
Total refs
6161
Cites 3y
340
Citable 3y
86
Cites/Doc 2y
3.07
Ref/Doc
86.77
Immediate OA
—
Embargoed OA
NPD
Non OA / Submission
—
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Researcher reviews
Best articles by citations
Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?
View moreUsing Focus Groups in the Marketing of Higher Education
View moreConsumer Perspectives of Direct Marketing Techniques and Charitable Contributions to Educational Research
View moreComprehensive Exams:
View moreCo-creation in higher education: towards a conceptual model
View moreChoosing a Business School:
View moreCan Benefit Segmentation Analysis Be Applied to Continuing Education Professionals?
View moreBuilding a Better Applicant Pool-A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students
View moreBrand equity of academics: demystifying the process
View moreBackground and Practices Related to Educational Marketing Efforts
View moreAttracting Industry Executives to the Groves of Academia
View moreAttracting College Candidates: The Impact of Perceived Social Life
View moreAssessing university brand personality through logos: an analysis of the use of academics and athletics in university branding
View moreA Guide to Effective Use of Alumni Student Recruitment
View moreAppreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities
View moreAn Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy
View moreAn Integrated Marketing Effort:
View moreAn Exploration of the Concept of Marketing Effectiveness in Higher Educational Institutions
View moreAn Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong
View moreAn Enrollment Marketing Plan for Institutions of Higher Learning: An Update
View moreAn Assessment of a University's Image Among High School Seniors in a Selected Service Area
View moreAlumni Perceptions of a Move to NCAA Division IA Football Membership
View moreA, B, CD, DVD: Marketing Higher Education to the Millennial Generation
View moreA Profile of Today's Distance Learners: An Investigation of Demographic and Individual Difference Variables of Distance and Non-Distance Learners
View more