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verified SJR 0,635 · Q2 • database Scopus / SJR & Web of Science indexed
Journal of Marketing for Higher Education
United States · Routledge
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Journal of Marketing for Higher Education

Journal of Marketing for Higher Education is a journal indexed in SJR in Marketing and Education with an H index of 48. It has an SJR impact factor of 0,635 and it has a best quartile of Q2. It has an SJR impact factor of 0,635.

ISSN: 0884-1241
Publisher: Routledge
Category: Marketing
Indexation: verifiedScopus / SJR verifiedWeb of Science
open_in_new Portal NPD menu_book Guidelines NPD
schedule CountryOfPapers database fields
SJR Impact Factor trending_up
0,635 Q2
H-index 48
Acceptance rate pie_chart
33%
Source Acceptance_Rate
Time to publication hourglass_top
NPD
Field NPD
Publication cost (APC) payments
NPD Subscription
Non-OA path NPD

Metrics

Scimago and CountryOfPapers database fields

Scopus / SJR Web of Science

SJR Impact

0,635

H-index

48

Docs (year)

71

Docs 3y

86

Total refs

6161

Cites 3y

340

Citable 3y

86

Cites/Doc 2y

3.07

Ref/Doc

86.77

Immediate OA

—

Embargoed OA

NPD

Non OA / Submission

—

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Best articles by citations

Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?

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Using Focus Groups in the Marketing of Higher Education

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Consumer Perspectives of Direct Marketing Techniques and Charitable Contributions to Educational Research

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Comprehensive Exams:

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Co-creation in higher education: towards a conceptual model

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Choosing a Business School:

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Can Benefit Segmentation Analysis Be Applied to Continuing Education Professionals?

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Building a Better Applicant Pool-A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students

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Brand equity of academics: demystifying the process

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Background and Practices Related to Educational Marketing Efforts

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Attracting Industry Executives to the Groves of Academia

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Attracting College Candidates: The Impact of Perceived Social Life

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Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

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A Guide to Effective Use of Alumni Student Recruitment

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Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities

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An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy

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An Integrated Marketing Effort:

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An Exploration of the Concept of Marketing Effectiveness in Higher Educational Institutions

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An Evaluation of How Student Expectations Are Formed in a Higher Education Context: The Case of Hong Kong

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An Enrollment Marketing Plan for Institutions of Higher Learning: An Update

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An Assessment of a University's Image Among High School Seniors in a Selected Service Area

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Alumni Perceptions of a Move to NCAA Division IA Football Membership

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A, B, CD, DVD: Marketing Higher Education to the Millennial Generation

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A Profile of Today's Distance Learners: An Investigation of Demographic and Individual Difference Variables of Distance and Non-Distance Learners

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