ISSN: 1049-6491

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Journal of Promotion Management Q2 Unclaimed

Taylor and Francis Ltd. United Kingdom

Unfortunately this journal has not been claimed yet. For this reason, some information may be unavailable.

Journal of Promotion Management is a journal indexed in SJR in Marketing with an H index of 40. It has a price of 2395 €. It has an SJR impact factor of 0,69 and it has a best quartile of Q2. It has an SJR impact factor of 0,69.

Type: Journal

Type of Copyright:

Languages:

Open Access Policy:

Type of publications:

Publication frecuency: -

Categories: Marketing (Q2)

Price

2395 €

Inmediate OA

NPD

Embargoed OA

0 €

Non OA

Metrics

0,69

SJR Impact factor

40

H Index

51

Total Docs (Last Year)

148

Total Docs (3 years)

4495

Total Refs

640

Total Cites (3 years)

146

Citable Docs (3 years)

4.06

Cites/Doc (2 years)

88.14

Ref/Doc

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Aims and Scope

Best articles by citations

Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness

Impediments to Adoption of Green Products: An ISM Analysis

A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective

Public Relations Adding to Businesses' Bottom Line

Celebrating Jackie Robinson? Major League Baseball Sees the Limitations of Promotions

From the Editor

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain

Leveraging Business Through Consultant Relations (With a Postscript on the Andersen/Enron Effect)

Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes

Attracting New Clients

Measuring Female Role Portrayals in Asian Advertising

FROM THE NEW EDITOR

SHOW MORE ARTICLES

Public Relations Managers' Role and Effectiveness in Product and Service Firms in Six European Countries

Development of a Yellow Pages Media Unit for a Promotion/Advertising Course

Role-Playing a Public Relations Crisis

Impact Gifting

FROM THE EDITOR

Engineering the Continuation of a Nonjudgmental United States-China Relationship in the Tumultuous Post-Cold War World: An Overview of the 1990s Chinese Public Relations Campaign in the United States

The Young Adult

FROM THE EDITOR

Making Trade Shows Pay Off

Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?

Trade Shows and Fairs

Need for Cognition as Motivation to Process Publicity and Advertising