ISSN: 0021-8499

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Journal of Advertising Research Q1 Unclaimed

The Advertising Research Foundation United Kingdom

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Journal of Advertising Research is a journal indexed in SJR in Marketing and Communication with an H index of 94. It has a price of 2480 €. It has an SJR impact factor of 1,041 and it has a best quartile of Q1. It is published in English. It has an SJR impact factor of 1,041.

Type: Journal

Type of Copyright:

Languages: English

Open Access Policy:

Type of publications:

Publication frecuency: -

Categories: Communication (Q1) Marketing (Q2)

Price

2480 €

Inmediate OA

NPD

Embargoed OA

0 €

Non OA

Metrics

1,041

SJR Impact factor

94

H Index

29

Total Docs (Last Year)

113

Total Docs (3 years)

1714

Total Refs

333

Total Cites (3 years)

97

Citable Docs (3 years)

2.46

Cites/Doc (2 years)

59.1

Ref/Doc

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Aims and Scope

Best articles by citations

The Effect of Generational Status In Language-Tailored Political Messages

Repetitive Advertising and the Consumer

Editorial: Isolating Executional Factors

Stop Playing with Your Food

Consumer Reactions to Animal And Human Models in Print Ads

Measuring Affective Advertising: Implications of Low Attention Processing on Recall

Measuring the Strength Of Color Brand-Name Links

Subaru: The Emotional Myths Behind the Brand's Growth

A Framework for Advertising in the Digital Age

The Effects of Nutrition Information on Consumer Choice

How Does Recall Work in Advertising?

If the Question Is Ad Effects, the Answer Is 'Not Elasticities'

SHOW MORE ARTICLES

How Green Should You Be: Can Environmental Associations Enhance Brand Performance?

The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising

The Logic of Chopsticks

Will I Hit My Year-End Numbers? A Brand-Performance Forecasting Model

The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial

Is Anybody Listening?

Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?

Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?

How to Implement Informational and Emotional Appeals in Print Advertisements

Positive versus Negative Messaging In Discouraging Drunken Driving

The Honey, the Bear, and the Violin: The Russian Voices of Israeli Advertising

What Motivates Consumers To Re-Tweet Brand Content?