Default: Marketing Science

ISSN: 0732-2399

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Marketing Science Q1 Unclaimed

INFORMS Institute for Operations Research and the Management Sciences United States
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Marketing Science is a journal indexed in SJR in Economics and Econometrics and Business and International Management with an H index of 120. It has an SJR impact factor of 7,172 and it has a best quartile of Q1. It is published in English.

Type: Journal

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Languages: English

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Marketing Science


SJR Impact factor


H Index


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Best articles

2001: A Marketing Odyssey

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A Comparison of Online and Offline Consumer Brand Loyalty

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A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models

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A Price Discrimination Theory of Coupons

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Ad Hoc Reviewers

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Advertising Competition Under Consumer Inertia

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An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift

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Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

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Are Sale Signs Less Effective When More Products Have Them?

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Assessing the Consequences of a Channel Switch

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Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

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Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

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Channel Coordination Mechanisms for Customer Satisfaction

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Commentary - Contagion in Prescribing Behavior Among Networks of Doctors

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Commentary - Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"

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Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

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Competitive Reactions to Advertising and Promotion Attacks

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Consistent Assortment Provision and Service Provision in a Retail Environment

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Consumer Heterogeneity and Competitive Price-Matching Guarantees

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Consumer Sequential Search: Not Enough or Too Much?

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Content vs. Advertising: The Impact of Competition on Media Firm Strategy

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Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

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Customized Products: A Competitive Analysis

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Delegating Pricing Decisions

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