Default: Marketing Science

ISSN: 0732-2399

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Marketing Science Q1 Unclaimed

INFORMS Institute for Operations Research and the Management Sciences United States
Unfortunately this journal has not been claimed yet. For this reason, some information may be unavailable.

Marketing Science is a journal indexed in SJR in Economics and Econometrics and Business and International Management with an H index of 120. It has an SJR impact factor of 7,172 and it has a best quartile of Q1. It is published in English.

Type: Journal

Type of Copyright:

Languages: English

Open Access Policy:

Type of publications:

Publication frecuency: -

Price

- €

Gold OA

-

Green OA

- €

Non OA

Metrics

Marketing Science

7,172

SJR Impact factor

120

H Index

52

Total Docs (Last Year)

162

Total Docs (3 years)

2220

Total Refs

697

Total Cites (3 years)

155

Citable Docs (3 years)

3,44

Cites/Doc (2 years)

42,69

Ref/Doc


Best articles

2001: A Marketing Odyssey

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A Comparison of Online and Offline Consumer Brand Loyalty

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A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models

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A Price Discrimination Theory of Coupons

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Ad Hoc Reviewers

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Advertising Competition Under Consumer Inertia

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An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift

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Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

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Are Sale Signs Less Effective When More Products Have Them?

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Assessing the Consequences of a Channel Switch

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Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

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Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

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SHOW MORE ARTICLES

Channel Coordination Mechanisms for Customer Satisfaction

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Commentary - Contagion in Prescribing Behavior Among Networks of Doctors

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Commentary - Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"

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Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

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Competitive Reactions to Advertising and Promotion Attacks

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Consistent Assortment Provision and Service Provision in a Retail Environment

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Consumer Heterogeneity and Competitive Price-Matching Guarantees

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Consumer Sequential Search: Not Enough or Too Much?

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Content vs. Advertising: The Impact of Competition on Media Firm Strategy

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Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

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Customized Products: A Competitive Analysis

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Delegating Pricing Decisions

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