ISSN: 0091-3367

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Journal of Advertising Q1 Unclaimed

M.E. Sharpe Inc. United States

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Journal of Advertising is a journal indexed in SJR in Business and International Management and Marketing with an H index of 126. It has an SJR impact factor of 2,606 and it has a best quartile of Q1. It is published in English. It has an SJR impact factor of 2,606.

Type: Journal

Type of Copyright:

Languages: English

Open Access Policy:

Type of publications:

Publication frecuency: -

Categories: Business and International Management (Q1) Communication (Q1) Marketing (Q1)

Price

- €

Inmediate OA

NPD

Embargoed OA

- €

Non OA

Metrics

2,606

SJR Impact factor

126

H Index

72

Total Docs (Last Year)

132

Total Docs (3 years)

5013

Total Refs

1104

Total Cites (3 years)

120

Citable Docs (3 years)

6.97

Cites/Doc (2 years)

69.63

Ref/Doc

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Marketing Science Q1
Journal of Marketing Research Q1
Journal of the Academy of Marketing Science Q1
Journal of Consumer Research Q1

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Aims and Scope

Best articles by citations

A Data-Overlay Approach to Synthesizing Single-Source Data

Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations

Advertising-Induced Embarrassment

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing

If the Noise Coming from Next Door were Loud Music, You'd Do Something About It

When New Commercials Do Not Meet Expectations

RECALL AND PERSUASION: Does Creative Advertising Matter?

From The Editor

Conceptualizing Involvement

In the Pages of Ms.: Sex Role Portrayals of Women in Advertising

From the Editor

SHOW MORE ARTICLES

ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

Focus on Research: Direct-to-Consumer (DTC) Advertising: Introduction

Violence and Advertising

Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample

Television Commercial Violence

FROM THE EDITOR

Political Advertising Believability and Information Source Value during Elections

The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads

Goal Orientation and Comparative Valence in Persuasion

Product Placement in Mass Media: A Review and Bibliometric Analysis

The Pursuit of Self-Regulatory Goals: How Counterfactual Thinking Influences Advertising Persuasiveness

A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis