verified COP 10,4 · D1 • database Scopus / SJR & Web of Science indexed

United States · M.E. Sharpe Inc.

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Journal of Advertising

Journal of Advertising is a journal indexed in SJR in Business and International Management and Marketing with an H index of 140. It has a COP Index of 10,4 (best band D1). It is published in English. It has a COP Index of 10,4.

ISSN: 0091-3367

Publisher: M.E. Sharpe Inc.

Category: Business and International Management

Indexation: verifiedScopus / SJR verifiedWeb of Science

open_in_new Portal NPD menu_book Guidelines NPD

schedule CountryOfPapers database fields

COP Index trending_up

10,4 D1 Top 10%

2 of 380 journals in Communication

H-index · SJR 140 · 4,455

Acceptance rate pie_chart

23% Selective

Source Acceptance_Rate

Time to publication hourglass_top

NPD

Field NPD

Publication cost (APC) payments

NPD Subscription

Non-OA path NPD

Metrics

Scimago and CountryOfPapers database fields

Scopus / SJR Web of Science

COP Index

10,4

D1 Top 10%

SJR Impact

4,455

H-index

140

Docs (year)

Docs 3y

140

Total refs

4339

Cites 3y

1644

Citable 3y

118

Cites/Doc 2y

9.86

Ref/Doc

69.98

Immediate OA

—

Embargoed OA

NPD

Non OA / Submission

—

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Best articles by citations

Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations

When New Commercials Do Not Meet Expectations

Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time

Direct-to-Consumer (DTC) Branded Drug Web Sites Risk Presentation and Implications for Public Policy

DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS

Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample

Determinants of Brand Advertising Efficiency: Evidence from the German Car Market

Cultural Values Reflected in Chinese and American Television Advertising

CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH: An Assessment of the Literature Between 1990 and 2002

Conceptualizing Involvement

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

CHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects

SHOW MORE ARTICLES

Caution, Animated Violence

"Desperately Seeking Advertising Creativity: Engaging an Imaginative ""3Ps"" Research Agenda"

Asian-Americans: Television Advertising and the "Model Minority" Stereotype

ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

Advertising-Induced Embarrassment

Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance

Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong

Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings

Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions

A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis

A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006

A Social Adaptation Explanation of the Effects of Surrealism on Advertising

FAQs

Journal of Advertising has a COP Index of 10,4 (D1), ranked 2 of 380 in Communication. SJR: 4,455.

Immediate OA APC is not available (NPD).

The acceptance rate recorded for Journal of Advertising is 23%.

Journal of Advertising

Metrics

Name good journals. Call out predatory ones.

Researcher reviews

Best articles by citations

FAQs

What is the COP Index of Journal of Advertising?

What is the APC / publication cost?

What is the acceptance rate?