ISSN: 1352-7266

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Journal of Marketing Communications Q1 Unclaimed

Routledge United Kingdom

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Journal of Marketing Communications is a journal indexed in SJR in Business and International Management and Marketing with an H index of 64. It has a price of 2395 €. It has an SJR impact factor of 0,999 and it has a best quartile of Q1. It is published in English. It has an SJR impact factor of 0,999.

Type: Journal

Type of Copyright:

Languages: English

Open Access Policy:

Type of publications:

Publication frecuency: -

Categories: Business and International Management (Q1) Marketing (Q2)

Price

2395 €

Inmediate OA

NPD

Embargoed OA

0 €

Non OA

Metrics

0,999

SJR Impact factor

64

H Index

99

Total Docs (Last Year)

158

Total Docs (3 years)

7472

Total Refs

778

Total Cites (3 years)

150

Citable Docs (3 years)

4.18

Cites/Doc (2 years)

75.47

Ref/Doc

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Journal of Marketing Research Q1
Journal of the Academy of Marketing Science Q1
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Aims and Scope

Best articles by citations

Globally integrated marketing communications

Account planning in Scottish advertising agencies: a discipline in transition

Does size matter?-objectives and measures at UK trade exhibitions

BOOK REVIEW

Taiwanese students' attitudes towards and beliefs about advertising

Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

The role of advertiser motives in consumer evaluations of 'responsibility' messages from the alcohol industry

A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization

Public relations and evaluation: does the reality match the rhetoric?

Practitioner opinions and interests regarding integrated marketing communications in selected Latin American countries

Advertising's imbroglio

Opinions about advertising in Australia: a study of complainants

SHOW MORE ARTICLES

An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements

Family sex roles and teenager influence in family purchasing: a cross-national study

The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

Sponsorship and advertising: a comparison of their effects

The advertising industry in Bosnia-Herzegovina: born again

Sponsorship and image: a replication and extension

Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness

Thinking and feeling' products and 'utilitarian and value-expressive' appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model

The communication effects of warmth, eroticism and humour in alcohol advertisements

An exploratory study of the effectiveness of interactive advertisements on the Internet

Estimating the long-term effects of advertising on sales: a co-integration perspective

Communication channels in markets: a definition and conceptualization