ISSN: 1350-231X

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Journal of Brand Management Q1 Unclaimed

Palgrave Macmillan Ltd. United Kingdom

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Journal of Brand Management is a journal indexed in SJR in Strategy and Management and Marketing with an H index of 68. It has a price of 2390 €. It has an SJR impact factor of 1,169 and it has a best quartile of Q1. It is published in English. It has an SJR impact factor of 1,169.

Type: Journal

Type of Copyright:

Languages: English

Open Access Policy: Open Choice

Type of publications:

Publication frecuency: -

Categories: Strategy and Management (Q1) Marketing (Q2)

Price

2390 €

Inmediate OA

NPD

Embargoed OA

0 €

Non OA

Metrics

1,169

SJR Impact factor

68

H Index

44

Total Docs (Last Year)

125

Total Docs (3 years)

4226

Total Refs

793

Total Cites (3 years)

121

Citable Docs (3 years)

5.75

Cites/Doc (2 years)

96.05

Ref/Doc

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Aims and Scope

Best articles by citations

Value-based marketing: Marketing strategies for corporate growth and shareholder value

Editorial: The branding iron: From cowboys to corporations

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Exploring the impact of product category risk and consumer knowledge in brand extensions

Free the brand: How a logo frame influences the potentiality of brand extensions

Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement

Corporate communications, identity and image: A research agenda

The use of new customer-facing technology in fast-moving consumer goods

Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi's 'Go Forth Braddock' campaign

The importance of corporate brand personality traits to a successful 21st century business

Perceptual positioning of international, national and private brands in a growing international market: An empirical study

Arsenal fall foul of Laddie's unexpected strike

SHOW MORE ARTICLES

Is luxury expensive?

Commitment-led marketing: The key to brand profits is in the customer's mind

Managing and maintaining corporate reputation and brand identity: Haier Group logo

The bottom-line impact of corporate brand investment: An analytical perspective on the drivers of ROI of corporate brand communications

Brand associations in the higher education sector: The difference between shared and owned associations

Colour and meaning in corporate logos: An empirical study

The hermeneutics of branding

Internal brand management: introduction to the special issue and directions for future research

The Crown as a corporate brand: Insights from monarchies

A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings

Editorial: Brand research imperatives

Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation