Journal of Product and Brand Management
Journal of Product and Brand Management is a journal indexed in SJR in Strategy and Management and Management of Technology and Innovation with an H index of 112. It has an SJR impact factor of 1,886 and it has a best quartile of Q1. It is published in English. It has an SJR impact factor of 1,886.
Metrics
Scimago and CountryOfPapers database fields
SJR Impact
1,886
H-index
112
Docs (year)
76
Docs 3y
211
Total refs
6790
Cites 3y
1810
Citable 3y
206
Cites/Doc 2y
8.46
Ref/Doc
89.34
Immediate OA
—
Embargoed OA
NPD
Non OA / Submission
—
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Researcher reviews
Best articles by citations
Bargaining over the price of a product: delightful anticipation or abject dread?
View moreYoung fashion leaders' and followers' attitudes toward American and imported apparel
View moreComplexity, uniqueness, and similarity in between-bundle choice
View moreComparing fixed price and discounted price strategies: the role of affect on evaluations
View moreCommunication message strategies for brand extensions
View moreCommercializing intellectual property: a university-industry alliance for new product development
View moreChoosing between line extensions and second brands: the case of the Australian and New Zealand wine industries
View moreCapturing the effects of coupon promotions in scanner panel choice models
View moreBrands: the asset definition and recognition test
View moreBrand orientation in the Top 500 fundraising charities in the UK
View moreBrand managers' interfaces in different consumer goods industries
View moreBrand management in post-NAFTA Mexico
View moreBrand association and memory decay effects of sponsorship:
View moreA critique of legal measures of brand confusion
View moreAsymmetric price competition and store vs national brand choice
View moreAssessing the impact of a very successful price promotion on brand, category and competitor sales
View moreAre Australasian brands different?
View moreAn international study of unisex and "same-name" fragrance brands
View moreAn empirical study which compares the organisational structures of companies managing the World's Top 100 brands with those managing Outsider brands
View moreAdvertising, Barriers to Entry and Competition Policy
View moreA theory of successful product breakthrough management: learning from success
View moreA taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe
View moreA tale of two cities: an examination of fashion designer retailing within London and New York
View moreA study of the potential effects of the conversion to euro
View more