ISSN: 1061-0421

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Journal of Product and Brand Management Q1 Unclaimed

Emerald Publishing United Kingdom

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Journal of Product and Brand Management is a journal indexed in SJR in Strategy and Management and Management of Technology and Innovation with an H index of 112. It has an SJR impact factor of 1,886 and it has a best quartile of Q1. It is published in English. It has an SJR impact factor of 1,886.

Type: Journal

Type of Copyright:

Languages: English

Open Access Policy:

Type of publications:

Publication frecuency: -

Categories: Management of Technology and Innovation (Q1) Marketing (Q1) Strategy and Management (Q1)

Price

- €

Inmediate OA

NPD

Embargoed OA

- €

Non OA

Metrics

1,886

SJR Impact factor

112

H Index

76

Total Docs (Last Year)

211

Total Docs (3 years)

6790

Total Refs

1810

Total Cites (3 years)

206

Citable Docs (3 years)

8.46

Cites/Doc (2 years)

89.34

Ref/Doc

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Aims and Scope

Best articles by citations

Managing quality cues for product-line pricing

A critique of legal measures of brand confusion

Product entry in international markets: the effect of country-of-origin on first-mover advantage

Product evolution: a Darwinian or Lamarckian phenomenon?

PRICING STRATEGY & PRACTICE"Why did you do that?" The important role of inferred motive in perceptions of price fairness

Advertising, Barriers to Entry and Competition Policy

Microeconomic analysis-based comparative evaluation of brands

Lessons from Accenture's 3Rs: rebranding, restructuring and repositioning

Separating the brand asset from the goodwill asset

The computational effect of price endings in multi-dimensional price advertising

Cross-cultural equivalence of price perceptions across American, Chinese, and Japanese consumers

Brand association and memory decay effects of sponsorship:

SHOW MORE ARTICLES

Punctuated equilibrium and the evolution of the product manager

Strategies for building consumer brand preference

Do line extensions influence parent brand equity? An investigation of supermarket packaged goods

Managing brand equity: a look at the impact of attributes

Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristics

Innovator Buying Behavior Over Time:

Using membership fees to increase customer loyalty

Time-based zones: an alternate pricing strategy

A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe

Strategic brand association maps: developing brand insight

Brand management in post-NAFTA Mexico

Choosing between line extensions and second brands: the case of the Australian and New Zealand wine industries